Breyer Names ELCR Beneficiary of 2009 Breyer Benefit Model Program
The ELCR is the only national organization dedicated to saving land for horse-related activities. The organization’s goals are to get horsemen to understand the magnitude of the land loss issue and to guide them in taking grassroots action to preserve open space. Breyer created a special model horse from which a portion of the proceeds will create a fund to help local groups preserve land for equine use through the ELCR. Breyer has pledged a minimum of $20,000 to the ELCR over two years.
“Loss of land use for equestrian activities cuts across all breeds and disciplines and affects everyone who loves horses,” said Stephanie Macejko, Breyer’s Vice President of Marketing & Product Development, and a frequent trail rider. “That’s why we named the Equestrian Land Conservation Resource as the beneficiary of our 2008 Breyer Benefit Model program and why we will continue this
program with the ELCR in 2009. If we don’t act, the land we ride on, drive through, pasture and raise our horses on will be gone.”
“It’s not enough to be aware,” agrees Deb Balliet, ELCR CEO. “You have to take action and be advocates in understanding and conveying appreciation of the value of horses.”
The Highland Equestrian (Land) Conservancy, the first of its kind in
Plans are underway for hitching posts and stabling for equestrians to ride into the horse-friendly town. The Conservancy has already established two greenways with riding trails around local housing developments. The HEC is working on two more to create a network. The “Highland Model” is now recognized as a strategy for preserving the rural character of developing townships. Information on the Highland Equestrian Conservancy can be found at www.highlandequestrians.org.
Applying For Funds
To support the program, Breyer has created two new model horses for 2009 in ELCR/Breyer branded custom-designed boxes that also contain an application to apply for funding. The ELCR Benefit models will be available from January-December 2009 at specialty toy stores, tack shops, and agricultural retailers nationwide in specially marked displays. Details about applying for funding will also be available online at www.breyerhorses.com or www.elcr.com.